Case Study: Be Careful What You Cut
For the first case Study I am looking at one called “Be careful what you cut” which was created by Fallon. Their concern in this study is relevant for social goods in that they are looking at the future of children and how they affect the society in a whole, as well as how the children needs help. As for this case study the Design system thinking is looking at how the children will affect the future in terms of cost as well as making people be aware of facts. This involves research and looking at statistics etc. The human centered design focuses on how the children feels and will feel, how they personally are affected in society. This involves showing the audience a contrast between the child and their potential future, bringing in emotions and a fast respons.
The designers used a very bold style in this case study, really focusing on bringing out the emotions in order to reach the audience. This was done with images and contrasting something angel like and innocent with something often seen as a problem and darker. The style in the images are intentional and brings out emotions, and it does so immediately. The photography and design is used as social activism in showing how the politics now can affect the next generation and that a persons future starts early, and decision matters even before they grow up. I personally really enjoyed this case study. It was eye catching and made me stop and think, and being someone who have worked with children it made me relate and consider what was shown/said.
Case Study: Make Congress Work!
For the second case study I am looking at one called “Make congress work” by Maloney & Fox. This one is focusing on bringing information to the congress and are relevant for social good in the long run, being that the congress can affect the whole society. Their strategy was to create a booklet that draws attention so that people will stop and look, and therefore read information. I think that the design system thinking in this case study is the information that needs to be reach and what needs to be said. Looking at the problem that needs to be conveyed and how to do so. It would be the big informational sections and how to best convey the right info. The human design thinking could be the look of the booklet in terms of color and what emotions it brings. How to make the audience stop and look, how they feel when looking at it. By making it bolder and different, people can stop and think more deeper.
The booklet differ from other congress booklet by using a lot more typography, hierarchy and colors. This makes it stand out, and therefore creates the desired outcome. This in turn brings awareness to how communication works, and could work, in the congress which in turns brings a better government and therefore a better society.
I think this is a fun approach, and really makes people look twice. Information in politics are often not too interesting and hard to read, so it would be more effective to make it look appealing and bring focus.
Fallon. “Case Study: Be Careful What You Cut.” AIGA | the Professional Association for Design. AIGA, 18 Mar. 2013. Web. 12 Apr. 2017.
Fallon. Digital image. Aiga.org. AIGA, 18 Mar. 2013. Web. 12 Apr. 2017. <http://www.aiga.org/case-study-be-careful-what-you-cut>.
Maloney & Fox. “Case Study: Make Congress Work!” AIGA | the Professional Association for Design. AIGA, 04 Oct. 2012. Web. 12 Apr. 2017.
Maloney & Fox. Digital image. Aiga.org. AIGA, 04 Oct. 2012. Web. 12 Apr. 2017. <http://www.aiga.org/justified-2012–case-study–make-congress-work>.