For this week we are reading an article called Visual Research: An Introduction to Research Methodologies in Graphic Design, by Ian Noble and Russel Bestley. We are looking Visual Research, and more specifically we are looking at multiple ares such as: methods (ways of thinking), the field of study (where will the work be situated and what is the function?), The project focus (what will the specific context and function of the work be within the wider field of study already defined?), The research methodology (how will the designer go about researching and developing the project in response to the context) etc.
One of the parts that really stood out to me from these areas is talking about how culture always affects us in some ways. I have never thought of this before, but I can see how it does. Being someone who now has been living in many different cultures, I view things I read differently. Things I have experienced as a child will give me some associations with certain subjects and certain words, while for someone else those associations can be completely different and give completely different feelings and thoughts. It is therefore important to look at the context in which are planning on create design for, and to do research about what is already there and what actually works for different audiences.
When looking at the research methodology it is also stands out to me how one needs to create their own set of rules in how to engage in a project and how the research are executed. By planning out the research and ones intentions it gives a more organized setting which gives a higher chance to succeed. It makes it easier to meet deadlines, to have a more accurate research and I would image it is easier to be sure that one covers multiple ways of researching and multiple ways in measuring.
Here is an image that are looking at the context of researching. We can see how it is not only important to look at the local culture, but also what is effective, what are consequences and so forth.
Noble, Ian, and Russell Bestley. Visual Research: An Introduction to Research Methodologies in Graphic Design. Lausanne: AVA, 2005. Print.
Own Elaboration. Map of context research. Digital image. Scielo Portugal. N.p., n.d. Web. 26 Apr. 2017. <http://www.scielo.mec.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100004>