Logo and flag design is similar in the disciplines and criteria that they have for designing. The fact that simplicity, few colors and symbolism are what makes a design strong. Both needs to be able to work on small and large sizes and be clear enough to be remembered. They both need to be distinctive and have a thought process behind the finished design, so that it really shows its meaning through its design.
The differences however are that logo design doesn’t always have to be so simple that a child can draw it, and it can use letters if done right. A flag design will be used by all people, while a logo could be directed more towards a specific audience.
I think I might be focusing a little too much on how to use the letters and too much on the word itself, instead of looking at the meaning behind it to come up with a more abstract but meaningful logo. I should think more about what I want it to symbolize and what I want people to feel and see when they look at it, rather than how the word is shown. Maybe thinking about how people evolve and move forward, so looking more at movement and how that can shape a form etc.
I think for me the video makes me want to use my logo in a simple design that can go on basic products people use in their everyday life. I would also want to focus on using patterns or texture in doing so. That way it will be something that is remembered and an easy access for marketing. It could be a coaster for drinks that are served, on coffee cups etc. Somehow using material in a way that people would want to use and feel proud of owning, instead of just a simple logo on a paper.
From the video I learned that the design principles are important to always think about, in all sorts of design. The make a big difference, and even if I know them it is always refreshing to hear them again and look at ones design in perspective.
For this week we were asked to read an article about presenting your work: https://medium.com/@monteiro/13-ways-designers-screw-up-client-presentations-51aaee11e28c#.ezi4bmcyk. It talks about what to think about not doing when presenting your own work. I found it very interesting and very helpful to read, and I can agree to the points the author is making. Both as something I myself have done, and other things I’ve seen other people do. Presenting your work really is an important part for if you aren’t showing that you believe in your own work, why would other people believe in it? Most of the information I have heard before, however this was more clear and straightforward. Making the information really sink in and it made me realize how important it is to practice critique and how important it is to present it well. Especially how bad it is to apologize for your work, not being confident. Some of the new information is to not talk too much about fonts, being so used to critiquing in class where we all talk in those terms.
I myself often find that I am a people pleaser, and I always want people to be happy. While this can be a good thing most times, within design I can see it become too much of me pleasing people giving them what they ask for and wants, rather than giving them what they would need. Which in the end will be less helpful for everyone. Telling people my real opinion would give them more out of me, than me trying to just please them. Another point I can see myself being guilty of sometimes is reacting to a question as change request. I don´t think it´s as extreme as it sounds in the article, I do most often answer the question. It would refer more to after answering question, and comes together with the people pleasure. I can see myself being willing to change to please someone, rather than defending my choices.
For me, when doing student work, the professor is the main client, since he/she is the one deciding the main topic, the timeline and in the end will approve it. In some part however, depending on the class, I myself could in a way be seen as part of being the client when deciding names, direction and making most of the decisions. For the most part though, the professor giving me the assignments will be the client that I should present and work for.
For this blogpost we have been asked to critique a conference design. I chose the one below because I was really intrigued by the use of line and patterns. It feels cohesive throughout out the design with similar weight of line works, similar color scheme and shapes being repeated.
The variation of pattern and the use of white space and simple designs gets your attention, and helps the viewer focus on the focal point. The poster design especially does this, and it also plays with hierarchy through size differences and color. The way act is spelled out through the use of color makes a big impact and creates an interest in learning more about it. It catches your eyes through the contrasting color, and makes you stop and think for a moment.
One thing that I feel is missing is a chance to find out more about the topic. This could be fixed by adding a few sentences or a link for people who are interested. Now this would need to be done so that it doesn’t take away too much of the negative space, and so that the design itself is still simple. I would also want to see a little bit more of variation in the use of patterns, color and space. It all works great together but could potentially have a tendens of becoming too unified, not bringing enough contrast or interaction with people throughout the whole design.