Vis Com 2 – Print

For this weeks blog post we read about printing: the different colors and file settings that are important to think about as well as the media used etc. Being new at this area it was very helpful to get more into detail and really read about this subject. Something that I feel was helpful was to consider the different files one would use, such as pdf/x, and how one should save it. I´ve always felt like I have known only part of the process, and so it was good to look at the basics again before moving forward. Another really great part of the textbook is about color, for it is always tricky to know what one should consider and think about, and how one should treat the process to print a product. Even small things like the saving process, again, and how to finalize the end file. Another good point to consider is how to create a convincing presentation can be very important, in order to have the client understand the concept and idea. In order to help with this it is important to look at the crafting process, and to realize that “although a bad concept can´t be saved by good craft, a great concept can sometimes suffer if it is poorly crafted”. This is something that I haven´t always thought about before, but it definitely makes sense in order to get on the right direction towards the client´s final goal etc.

When looking around on the internet, reading for other good sources on the topic I looked more in to the color-matching process. On the website we can learn some steps about what to think about.
To start with, the site explains color matching as “the process in which you make efforts to ensure that the colours you see on your screen are accurately recreated when your design is printed”. They then gave 10 tips on how to best do this:
1) Optimise your workspace: Make sure that you are viewing your screen straight-on, remove the bright light sources that might cause reflection or glare on your screen which may affect the way your eyes interpret colour.
2) Use a decent monitor: Cheap low-end monitors might not reproduce colour accurately across the entire screen.
3) Make sure to check your eyesight: eye prescription, failing to keep this up to date can result in your own personal colour perception being affected.
4) Calibrate your screen: “check so that your screen is accurately reproducing colour. There are lots of ways you can do this, but the easiest is to buy yourself a calibration tool such as the Spyder or Pantone’s Huey Pro. Both these devices work by measuring the ambient light in your workspace as well as the light emitted by your screen, adjusting the colour space your monitor works within to compensate for both factors and reproduce accurate colours”.
5) Work in the right colour space: There are several different colour space profiles installed on your computer (RGB vs CMYK etc.).
6) Soft-proof your work: As well as printing your work, you can also simulate the printed look in some applications, allowing you to get a semi-accurate idea of how the final printed work will appear.
7) Talk to your printer: If you’re attempting to reprint something you’ve previously sent to commercial printers, or match an existing piece of collateral, it can be worth to speak to your printers. By providing them with a sample of the previous work so they can help you with the colour matching. This is especially helpful if printing large amounts, and to then do this with a few samples.
8) Use a color library: When printing for a specific brand or client, consider using a colour library system such as that offered by Pantone. This can help you and the client to pick a color in exactly what the printer will print.
(Words in the list by Sam Hampton-Smith)


This is a good picture that explains differences in color and sizes between print use or web use. It shows more broadly of what to use for resolution, file and color setting when doing print etc.

Here is an example of a pantone color matching set. You would look for a color that fits your need, and then this would be match for the printer setting. Pantone sometimes also has different booklets for different papers.

This picture shows an example of a setting to see a preview your work in a simulated print environment on-screen.

This picture shows a clear difference from printing CMYK (top) and Pantone spot (bottom). It is a lot clearer and clean when using spot pantone, while for the CMYK the printer had a hard time mixing and printing the right color in a clean way.



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