Vis Com 2 -Tools and Technology

This week we are looking at different tool that helps a designer to create the best results. The book talks about photography, different editing programs and the packaging of a file. To start with, having a good basic photography skill, and a good camera, is a great start. To be able to store pictures that you, yourself, took and to know how to shoot pictures one needs. When taking photos it is important to think about angles, and to consider the purpose of the design challenge. Sometimes you might need to get things before you shoot. It it also a good idea to try to capture images that reflects the design sensibility and that reflects the message. It´s always good to keep in mind that even though there are many programs, and possibilities, in how one can edit a photograph, there are some limits to how much that can be done electronically. The book also talks briefly about the importance of having a good storage system, to keep the photographs and files backed up on something more than only your computer. We can also read about InDesign, and QuarkXPress, as well as Photoshop, Illustrator, Flash and After Effects. These are all valuable and essential to know basic tool within, in order to have the best designing opportunities.

When looking at other sources and artist I found this Swedish artist, Eric Johansson, who does some amazing work with the use of photography and photoshop. On his website: there are multiple well done examples, where we can see how Johansson considerers how to shoot a photograph, using mediums to during the photoshoot, and then afterwords add effects in photoshop. There are behind-the-scene videos and Johansson talks about the long thought process, materials needed and the different steps – showing an example of how one can connect photography and design thinking in an effectual way.
On the website it talks about how “Erik doesn’t capture moments, he captures ideas” and this is interesting how even just a statement explains how his process is more than just taking a photograph, it´s about the thoughts and the process behind it. In order to make a great picture, one needs to consider more than just composition and lighting etc.
We can read on the site that “To Erik photography is just a way to collect material to realize the ideas in his mind with a problem solving approach. Although one photo can consist of hundreds of different images he always wants it to look as if it could have been captured. There is no CGI or stock photos in Erik’s personal work, just complex combinations of his own photographs” (about). The one hard thing about this process is how much time that´s needed. It often takes longer than one would expect and takes much effort to achieve. However, when doing a smaller project for a design it could still make a big difference to consider the meaning of a photograph compared to when randomly shooting photos. This again shows how much of the thinking process needs to go in to a design, and how photography together with photoshop can be a great tool for creating a stunning design.

This is one of the pictures by Eric Johansson, where he created a “box” to market the opening of a new building. It shows the box opening up, as if someone is unpacking the building. This was made with photoshop, edited photographs together and printed out big.

This is also a work from Eric Johansson. We can see how he used two different landscapes, two pictures, and put them together. In photoshop he also added the texture of a sheet to one of the landscapes, to make it look as if it is pulled down to open a new, greener, landscape.

This picture shows how material from outside can be a smart way to create a photograph, and it creates an interesting way to communicate a meaning etc.

Another fun way to use photography as a tool together with illustrator is to use illustration on a photograph. This creates a fun mix of creativity and realism at the same time, and their are a lot of options on what one can do with the technique.


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