Vis Com 2 – Unit 1

For this week, we are looking at the introduction and Unit 1 in the book Graphic Design School. The book, starts by talking about  Design principals as well as researching and why it´s important. How a Designer today needs to not only be able to do research and have the skills to organize, but also needs to understand context and be interested in how the world works etc.  In the beginning of Unit 1 we can read how research should be different and personal for each project, but that it is also important to constantly collect research and information. Not only from doing the research but also to record and think about information we come across in everyday life. It´s important to broaden our views and therefore look into multiple sources as well as multiple topics.

Linear reasoning and lateral research are two concepts to think about when starting a project. Linear reasoning is a strategic thought process, following step-by-step logic and lateral thinking is a form of research where the creative forms of thinking are emphasized (14), and these two are both useful but for different topics or different people. One might start using lateral thinking to get ideas and then move on to a linear reasoning.

Explorational Drawing and Visualizing ideas are two important concepts made in the beginning of the process. After working on projects I really agree on the value this has and even though the sketches are rough and not detailed, it is helpful to brainstorm ideas and to put different elements together.
Scheduling, organizing and finalizing are things that easily can be underestimated by designers. The design process is a given thing that people remembers to spend time on, but it is also a big part to clients to work within time frames and keeping things organized. Putting up timelines, working with decisions in macro and micro scale – begin with big decisions and then move on to details.

Outside research:

“The most elegant solution presents itself when you approach the problem sideways, rather than answering it head-on. Though the question is presented as a binary choice—one option or the other—when you disregard the assumption that you must act immediately, the “best” answer becomes obvious ( Ways helping one to creatively think lateral can be to think about the assumptions and then ask yourself what the normal instinct to a problem would be – and then think of that option as what if it is something not to do. Then think of ways to change the question/problem, try a new perspective and think about it from backwards by asking a question that starts with a solution.
It is hard to do this, to think in another way. But many times it´s not until assumptions are broken that breakthroughs happens. People think beyond the rules that sometimes might not even be rules but only simply conventions. People often overthink the straight forward solutions.

When looking at why it´s important to create explorational drawings in the beginning of a project, we can see how “It gives you more freedom to illustrate what’s in your mind on paper than on a computer. By means of drawing rough lines and shapes, you begin to use that spark of creativity within you to come up with interesting concepts that can be the initial foundation of your next awesome design work” ( On the same site I  found some good examples on why it´s important to keep up with doing it:

  • it can be done anywhere, which makes designers less dependent on having to come up with ideas at one spot. Having an idea on the bus, sketch it down etc.
  • When meeting clients it can be a great tool to show working process without having to commit to a specific design right away.
  • You are not limiting yourself with one way of thinking about your idea.
  • Practicing drawing skills might give you new skills, or improve your skills.


An example of how an explorational drawing might look like.Starting with the basics of the body shape, then adding legs, arms and lastly looking at more details such as style, clothing and hair etc. This way the person drawing could explore multiple figures.
Source:     successful-design-work/

Here is a good example of a way to think about the sketching. Starting with research, moving on to doodling down ideas and some solutions before looking at more of the actual design and lastly looking at details.

This poster, especially the top part, makes a good distinction of differences between the symbols, icons etc.

I like how this shows a process as a building monument. Starting with concepts maps: Looking up research. Then working on rough sketches: Wireframes and storyboards. There after going in to looking at prototypes and details before having the product.

Source:     successful-design-work/


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