Activities

For this week we are looking at different design actions and how activities in a design can create a more interesting art piece. In our book Visual Grammar by Christian Leborg we can read about repetition, rhythm, movement, direction, rotation and other ways of activities. First of Leborg explains how activities are actually being perceived by a static representation or a sequence which is creating an illusion of activity. Such activities could be repetition, objects that have some characteristic in common are arranged in a repeated composition. When these repeated object then has a identical distance it creates a frequency, and the distance varies between different frequencies it creates a rhythm. The repetion can have different forms, colors, sizes, direction or textures, as long as one of the characteristics are the same. Another way of creating activities from the book is rotation, which is made when an object moves around a point or an axis, and that can be either circular or elliptic shaped. It can also move around it´s own axis through having its rotation point inside the object. Movement is another way to bring in activities in a design, it is only possible to create a representation of movement which is made by positioning an object in a way that suggest forces to influence it and thereby move it. When creating a movement it is helpful to look at direction and path, where direction is the line leading objects from starting point to the endpoint and the path is a non-visible line that the constant movement of objects follow.

Being that movement makes a big difference in a design and helps bring ones attention around the whole page, I want to look more closely at how this works and how it works so well together with patterns etc. Two ways to use movement is by blurring or sequential change. By looking in the book Foundations of Design by Jeff Davis (https://books.google.com/books?id=OaoJAAAAQBAJ&pg=PA122&lpg=PA122&dq=design+elements+movem&source=bl&ots=KWK2P7ea4l&sig=CUNKIvWnJGBzrkfMecj94wEyK0A&hl=en&sa=X&ved=0CEkQ6AEwB2oVChMIn_PolsKJyQIVyTuICh3Obw8l#v=onepage&q=design%20elements%20movem&f=false) we can learn more about these two. By blurring the edges on an object, or by reducing their appearance gradually, the illusion of a movement can be created since it makes the object seem faster than our eyes can read. When creating sequential changes, by slowly and gradually change objects within a repeating form, we can also create an illusion of movement as well. These could be done with use of patterns, use of a path or by a direction etc.
Another good way to add activities in a design is the use of repetition. At the site (http://www.peachpit.com/articles/article.aspx?p=2268752) we can read how repetition also can be looked at as a consistency, and that the principle of repetition is “to repeat some aspect of a design throughout the whole design.” Further down in the text the writer talks about how repetition can be helpful to use when creating and designing business cards, posters and such. One thing is that it can help create unity and make your eye move up and down or back and forth on a paper. For example by starting with a bigger text and ending with a bigger text the viewers eye will most likely go back and forth between the start and beginning, using the whole space of the design. Another good use with repetition is to show that two different designs belong to each other, and to help brand yourself. By using a repetition of a graphic or a font for example one can use it on multiple cards/papers and connect them through unity.

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H
ere is a pictures showing a rotation, the object is moving around a point in the center which creates an activity, and movement, for the viewer.  Source of picture: http://www.fromupnorth.com/archive/digital-art/41433/

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This poster shows movement, the patterns and the lines leads your eyes through the whole design. Source of picture: http://blog.iso50.com/23367/100-days-of-josef-muller-brockmann/

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Here is an example of movement that has been blurred, it is reducing the appearance slowly to create the illusion that the objects are moving. Source of picture: http://www.printmag.com/article/image-of-the-day-april/

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T
his an example of how repetition can be used to unify, to make multiple design belong. By using the same font, same color scheme and adding the logo in the left corner in all these design we can clearly understand that they all belong together. The structure of how the text and designs are laid out is also following repetition and makes them all unified. Source of picture: http://blog.2modern.com/2014/03/graphic-lights-lzf-launches-stereovision.html

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