Design Systems thinking, post 5

For this week we are looking more to business and how it’s helpful to have a design-driven culture where one focuses on understanding the customer and the empathy. To do so we read the article Building a design-driven culture written by Jennifer Kilian, Hugo Sarrazin and Hyo Yeon. The article talks about the importance of design-thinking and how it improves businesses. It also talks about how one needs to really understand the customers, how empathy within organization is important and affects the customer, the importance of designing in real time and importance of acting quickly.

The article also talks about how to really know the needs of the customer and why the product is important or makes a different is important. To understand why something works, and why people will buy or use one business over another. It is also important for the employer to think about the perspective of the customer and how the design-thinking should bring in multiple functions, such as legal, finance and marketing etc. There should be a consistency of experience throughout all the platforms, and every department should keep the customer experience in mind.

Looking back at jobs I have had, I can see this being true. Even just looking at the customer service industry, and how a barista works. The coffee is a product, but barista needs to understand what the customer wants in more than just coffee; Why does the customer need special milk? Is the customer allergic, or is it a matter of taste? With this one needs to be emphatic, and the question why matters. If it’s allergy, not caring can have consequences. After understanding this, one can really look on how the design can help and that what the employer does affects the customers. Are the different milks shown easily? Are the layout working as good as possible and so on.

To really have the customer in mind is therefore important in more than one way, and it can be done in multiple ways. The product will be more useful and more attractive to customers if it is design specifically for them, and their needs.


In this graph we can see how both design, business and analytics should come together with User experience and that it should be in the center. This goes back to looking at how all departments should keep the customer in mind within a business.

Kilian, Jennifer, Hugo Sarrazin, ad Hyo Yeon. “Building a Design-driven Culture.” McKinsey & Company, Sept. 2015. Web. 3 May 2017.
UX-business graph. Digital image. N.p., n.d. Web. 3 May 2017.




Design Systems Thinking Post 4

For this week we are reading an article called Visual Research: An Introduction to Research Methodologies in Graphic Design, by Ian Noble and Russel Bestley. We are looking Visual Research, and more specifically we are looking at multiple ares such as: methods (ways of thinking), the field of study (where will the work be situated and what is the function?), The project focus (what will the specific context and function of the work be within the wider field of study already defined?), The research methodology (how will the designer go about researching and developing the project in response to the context) etc.

One of the parts that really stood out to me from these areas is talking about how culture always affects us in some ways. I have never thought of this before, but I can see how it does. Being someone who now has been living in many different cultures, I view things I read differently. Things I have experienced as a child will give me some associations with certain subjects and certain words, while for someone else those associations can be completely different and give completely different feelings and thoughts. It is therefore important to look at the context in which are planning on create design for, and to do research about what is already there and what actually works for different audiences.

When looking at the research methodology it is also stands out to me how one needs to create their own set of rules in how to engage in a project and how the research are executed. By planning out the research and ones intentions it gives a more organized setting which gives a higher chance to succeed. It makes it easier to meet deadlines, to have a more accurate research and I would image it is easier to be sure that one covers multiple ways of researching and multiple ways in measuring.


Here is an image that are looking at the context of researching. We can see how it is not only important to look at the local culture, but also what is effective, what are consequences and so forth.

Noble, Ian, and Russell Bestley. Visual Research: An Introduction to Research Methodologies in Graphic Design. Lausanne: AVA, 2005. Print.
Own Elaboration. Map of context research. Digital image. Scielo Portugal. N.p., n.d. Web. 26 Apr. 2017. <;

Design Systems Thinking Post 3

This week we are looking at Humand-centered design through the website Human-Centered design has three parts- Inspiration, ideation and implementation. In the inspiration part one you are learning from the people you design for, and you are putting yourself in their lives to understand their needs. In the ideation part you are taking what you learned in the inspiration part and makes sense of it, looking at opportunities for design and you start to prototype possible solutions. In the last part, implementation you make the solution happen and bring it to the market. Since you have been through multiple parts, starting with looking at the lives of the people you design for and their needs, you have a better chance of being successful.

After looking through the mindset nav on the site I found some interesting thoughts on Human-centered design. Patrice Martin talked about how ambiguity is scary and often avoided, but how in design it should be embraced and explored. That as designers we often want to know the answer all the time, but that not knowing helps us have more creativity and gives us more opportunities ( I know myself that I don’t enjoy not knowing, and I want to always have control and have answers. I have a curious mind and often try to not have ambiguity. However I sometimes need that ambiguity in my life, and I can understand how it is helpful and creates more creativity.

Another interesting mindset was Emi Kolawole talking about empathy. How we need to not exist in our own life when designing for others.  We need to embrace empathy and step in to someone else’s shoes, to understand the problem and through that find a solution ( This to me makes a lot of sense, for if we are working on a problem we need to fully understand it, so that we don’t create assumptions about it and design a solution we think is helpful, but in reality might not be. This could therefore be avoided more easily through empathy.

Lastly I looked at the different methods in how to use human-centered design, and then moved on to the different case studies.

In this graph we can see how it starts with Empathy before defining problem, and then it moves on to ide, prototype and test. It also goes back to Empathy, showing how the process needs to be back and forth and not always one linear process.

This shows the three parts in a graph, again showing how there is not necessarily one straight linear process.

IDEO. “What Is Human-Centered Design?” Design Kit. IDEO, n.d. Web. 19 Apr. 2017.
IDEO. Hdc-process.jpg. Digital image. Sidlaurea, n.d. Web. 19 Apr. 2017.
Process of empathy to test. Digital image. Pinterest., n.d. Web. 19        Apr. 2017. <;.

Design Systems Thinking Post 2

Case Study: Be Careful What You Cut

For the first case Study I am looking at one called “Be careful what you cut” which was created by Fallon. Their concern in this study is relevant for social goods in that they are looking at the future of children and how they affect the society in a whole, as well as how the children needs help. As for this case study the Design system thinking is looking at how the children will affect the future in terms of cost as well as making people be aware of facts. This involves research and looking at statistics etc. The human centered design focuses on how the children feels and will feel, how they personally are affected in society. This involves showing the audience a contrast between the child and their potential future, bringing in emotions and a fast respons.
The designers used a very bold style in this case study, really focusing on bringing out the emotions in order to reach the audience. This was done with images and contrasting something angel like and innocent with something often seen as a problem and darker. The style in the images are intentional and brings out emotions, and it does so immediately. The photography and design is used as social activism in showing how the politics now can affect the next generation and that a persons future starts early, and decision matters even before they grow up. I personally really enjoyed this case study. It was eye catching and made me stop and think, and being someone who have worked with children it made me relate and consider what was shown/said.

Case Study: Make Congress Work!


For the second case study I am looking at one called “Make congress work” by Maloney & Fox. This one is focusing on bringing information to the congress and are relevant for social good in the long run, being that the congress can affect the whole society. Their strategy was to create a booklet that draws attention so that people will stop and look, and therefore read information. I think that the design system thinking in this case study is the information that needs to be reach and what needs to be said. Looking at the problem that needs to be conveyed and how to do so. It would be the big informational sections and how to best convey the right info. The human design thinking could be the look of the booklet in terms of color and what emotions it brings. How to make the audience stop and look, how they feel when looking at it. By making it bolder and different, people can stop and think more deeper.
The booklet differ from other congress booklet by using a lot more typography, hierarchy and colors. This makes it stand out, and therefore creates the desired outcome. This in turn brings awareness to how communication works, and could work, in the congress which in turns brings a better government and therefore a better society.
I think this is a fun approach, and really makes people look twice. Information in politics are often not too interesting and hard to read, so it would be more effective to make it look appealing and bring focus.

Fallon. “Case Study: Be Careful What You Cut.” AIGA | the Professional Association for Design. AIGA, 18 Mar. 2013. Web. 12 Apr. 2017.
Fallon. Digital image. AIGA, 18 Mar. 2013. Web. 12 Apr. 2017. <;.
Maloney & Fox. “Case Study: Make Congress Work!” AIGA | the Professional Association for Design. AIGA, 04 Oct. 2012. Web. 12 Apr. 2017.
Maloney & Fox. Digital image. AIGA, 04 Oct. 2012. Web. 12 Apr. 2017. <–case-study–make-congress-work&gt;.

Design Systems Thinking Post 1

For our first blog post in our capstone class we are looking at the article System thinking and Design thinking: Complimentary Approaches, written by Grace Mugdaza, and the article Design Thinking for Social Innovation by Tim Brown and Jocelyn Wyatt. Looking at these we can understand more about the Design System, how concept of design has been used before in System thinking, but how the new design system thinking is more than that. Design thinking “generally refers to applying a designer’s sensibility and methods to problem-solving no matter what the problem is” (System thinking and Design thinking: Complimentary Approaches), rather than just being a problem solving or planning tool. Design thinking does have many characteristics from system thinking, being that people realized that in order to function well, design thinking needed some system thinking within it. The two thinking methods works well together and as a designer, when looking at a problem, integrating the design thinking with system thinking is helpful and gives a bigger chance of being successful. It helps looking at the whole problem, and the relationships, before looking at ways to solve. When knowing the whole problem as a base, one can use Design thinking to look at the more human parts, to deep into the problem and find a solution knowing and understanding the problem better. In understanding the problem from the “real” perspective. By using both sides one can see both parts, both perspectives and therefore look at multiple ways to solve the problem while really knowing what is needed to be solved and why.

For me, in this course, I would benefit in using this thinking to explore more than just my own experiences and actually deep deeper in what would be helpful and why. By first looking at the main problem, finding research about it and seeing all parts of it from a systematic thinking, I can later deep in to what it feels like, what helps the people and looking at the way it affects someones life. By talking to people affected and seeing their perspective. This will help me knowing more than just one part, and it will help me understand what really is needed to solve the problem and how to start looking for a problem solving.

This image shows an example of using the process. Though it is in german, we can see how it first talks about thinking and understanding the main problem, then looking at the problem to then understanding the problem. After that, its about finding solution, prototyping and then test it.

Innoshot. “Design Thinking versus Creative Problem Solving.” Pinterest. N.p., 03 Mar. 2016. Web. 05 Apr. 2017.
Mugadza, Grace. “Systems Thinking and Design Thinking: Complimentary Approaches?” Systems Thinking World Journal RSS. Systems Thinking World Journal RSS, n.d. Web. 05 Apr. 2017.
Searle, John R. “The Social Construction of Reality.” Driving Desired Futures (n.d.): n. pag. Stanford Graduate School, 2010. Web. 5 Apr. 2017.

Informational Design, Post 5

Source: Where things come from from Hardy Seiler on Vimeo.

For this blog post I found a motion video as an info graph. Being that our next project will focus on making a video it was relevant to explore how to use motion and moving objects to describe information. This video is using a lot of good transition and the voice speaking is making it all more interesting, mixed with some timed sound. It is using complex but simple illustration, keeping it accurate and abstract at the same time. You can understand the different objects through the most essential details and shapes, as well as the voice speaking, yet it is still using the 3d space with more geometrical feelings. One thing that could be done better and made it even more straight forward is the text used is in another language. This might have been made for a separate language original, but then if made in to another language this should be in considerate. For when watching the video, not understanding the text made it less efficient and felt less intentional compared to how it could have been with an accurate text.

Source: The app called Maps, on Apple Iphone.

As for my informational graph found in everyday life I am looking at the instruction for maps on my phone. It is showing how to get from one place to another through transit, and in this case through bus. Being Seattle there are usually pretty descent options, and this app does an ok job explaining the route and the buses to take. The way the first screen (left photo) is showing a map with a line between start and finish is helpful to get the overview. By also adding the smaller dots, looking the same as start/finish only smaller, makes the viewer understand that those are bus stops, but not the end. To show the place where one needs to switch bus, the dot becomes all blue and there are an address above as well as the numbers of the busses. It is copying the icons from below. By having the green dot on the end it is clear which dot is the goal compare to the starting point. Under the map we can see more clearly how long the trip will take as well as how many transits and which buses to take. When clicking on the route there comes up description describing the trip step by step for an even more clear direction. When clicking on the GO button it will show the screen below. By using a darker color behind the main text it creates contrast to easier follow along, and the line is divided on the places to show where to walk etc. The information in the app is pretty straight forward and even more so, it is using consistency in color, shapes, lines, icons etc. This makes it easier to understand the steps which makes it easier to follow along if needed.img_0759Source: The app called Maps, on Apple Iphon

Informational Design, Post 4



This infographic is showing how to think about putting together your linked-in account. It is interesting to me how they chose to show it through a sandwich, using a food item, when talking about being professional. However, the use of photography in this infographic seems to be working well with a clear sense of direction, contrast of color but still within the same color scheme. It does a good job of a showing the different layers, making it easy to follow every step. Especially since most people have made their own sandwich at some point, it is likely to be easy to relate to for many people. For me this works, it is a fun and cleaver way to look at key content. It drew me in to be interested in reading more and a fun and visual way of understanding information that otherwise can be less fun or overwhelming. However, I can also see it not working, with people wanting to have it more serious being an important information.



From: Sleep cycle, app.

For this one I am using an example of information that I get through a sleeping app that I started using a couple nights ago. It shows me how long I have slept each night, and my average hours per night. It also shows more specifically how I am sleeping in terms of being awake but in bed, sleep and deep sleep. It also shows how many steps I have taken during the day. Overall I like this info graphs. It does the job of letting me know how I am sleeping and for how long, which in the long run can help me decide when the best hours for sleeping are. I do wish the graphs on the top showed more clearly where the limit of sleeping, deep sleeping or being awake are. The line weight and colors are easy to read with good use of contrast and clear and simplistic design.

Informational Design, Post 3


This infographic above is showing how to best avoid Jet lag when traveling, and it goes from before to after. It is divided in to three different sections, and they are all separated through the background color. I think the info graph is working overall, there is a clear direction on where to look through numbers telling the order but also through a line that is following the path down. The line helps showing when to look on the right or on the left side. The illustrations are mostly consistent with line weight and color palette, however on some parts they seem a little crowded. I do enjoy the overall graphs feel being that it has more of a story to tell, and not just shows the information. It is as we go from space in to the air and then are landing on the ground, tying in to what they are talking about jet lag and flying etc. Going from cloud to cloud when showing the information helps leading your eyes and it makes it easier to relate to what is said.

From Blue Apron.

For the information design found in environment I am looking at one from Blue Apron. Blue Apron sends out prepared meals, with groceries all ready to cook right away. These designs are then a form of recipe, to help guide in what order to use the produce and how. They are doing a good job of keeping it clean and clear, and it is helpful to see the photographs. This is an example where it is working well to see photographs, compared to illustrations. On the front (left image) we can see an overview of the finished meal, and underneath is the specific ingredients needed. I really enjoyed how they showed these in the accurate amount,  and in such a clear way. It makes it easier to make sure you have all you need in a faster way. On the back there is more text with instructions, but on their left side there are images showing the process, and having those numbers and images is often helpful when cooking. The color, use of whitespace and icons are working well for this sort of design and it is easy to know where to look and what to do.

Informational Design, post 2



The image shows information about the tube in London, and works as a map. The point of it is to show people where the different tubes go and where they connect, so that if you are traveling underground you can figure out which tube to take and from where etc. It uses different colors to do so and each color represents a tube, and you can find the matching one in the right lower corner. To the left lower corner you can see an explanation of the icons, which could be helpful for people who’ve never used it before. The majority of the information can be seen in the center, where are the lines are drawn out exactly where the different tubes go. This really helps to clearly know where some of them meet and what directions they will go. It shows how much the color can give information, for even though there are many lines going different directions, it is easy to figure out which goes where. This is helpful when planning a trip etc.

As for the second info graph I am looking at one that is on the package of a laundry detergent. It is showing both instruction on how to use it as well as information on the detergent itself. On the front (right image) there are multiple icons showing different information. On the top there are a straight forward illustration explaining how to open and close the bag. A little underneath it, to the right, there are three icons showing how the detergent is using a 3in1 method. This is shown well by having the same shape background and the same color and style for all of them, connecting them even more with the plus icons which people easily recognize fast. To the left corner there are symbols showing the danger of the detergent. On the back (left image) there are also multiple icons used to convey information. The main one is shown with a blue background, giving it more contrast and standing out. The information are showing instructions on how many tablets that are needed for the size of laundry. The icons themselves also seems more detailed and are more realistically colored, which helps with the standing out part. Overall I think the icons are working well and they help show the information. The colors are used well, matching the overall colors but at the same time contrasting enough to be seen.

Informational Design Post 1


In the infographic above it is explained and shown how the social media are affecting people. This might feel a little extreme but it is an interesting way of looking at how social media are affecting people. It is still a relatively new research, however this infographic seems to be accurate with a lot of research and sources to back it up. It is using color codification as well as shapes codification to keep consistency. There are blue circles throughout the illustration that shows focal point and therefore helps the information to be more efficient. The line weight feels consistent overall as well as the color. By using a more calm background color the orange and blue stands out, which also helps in knowing where to look.

FullSizeRender.jpgFrom: JVC Emerald FT/FL Series Quick Start Guide.

This is an infographic I found the other day when figuring out how to connect my DVD-player to the TV. It is originally in black and white, which to me makes it harder to understand. It would have been a lot more effective is they had used color codification. Especially when trying to match the right cable to the right outlet. Instead I had to do more of a trial and error version to figure it out. There are some words but mostly it is just illustrations, however the lines and arrows helps to show the instructions in a more efficient way. The layout of the graphs could be position in a more straightforward way as well, and I think some more whitespace would help.